Fundamental to the success of retail planning is an innate sensitivity to the way in which customers will interface with the building. It is essential to understand how the smallest obstacle, economy of movement, temptation, dissuasion, hope, enjoyment, fulfilment, comfort, security and myriad other emotional reactions will inform reactions to the retail centre as a destination.
We call this subliminal process of customer encouragement and education psychonomics and it underpins the design philosophy in the majority of our work. We look to make the process of visiting, experiencing and enjoying the destination as painless and straightforward as possible, making accessibility, manoeuvring, parking, entering and circulating as simple as possible.
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